If you’re planning on selling inflatables, working out how you’re going to structure your balloon delivery in Sydney is a crucial part of the process. Most customers expect to be able to order their goods online and have them sent to their house – in this day and age, it’s considered an essential part of business. But it’s not as straightforward as just putting something in a box and calling the postie. This article will share the basic information you need in order to create an effective shipping strategy.
There are several different methods of pricing your goods, but what you decide should be a result of your business’ unique needs. Your options are:
Everyone loves free stuff, and free shipping for your balloon delivery in Sydney is a great way to minimize people abandoning their shopping carts. However, shipping isn’t really ever free – someone has to pay for it! Here are some things you can do to make this work:
- Raise product prices to cover shipping costs (customer pays)
- Pay the full cost of shipping yourself (you pay)
- Raise prices slightly to cover part of the shipping costs (both you and the customer pay)
- Offer free shipping or discount codes to some customers
- Provide free shipping with a minimum order amount
Real-time carrier rates
Real-time carrier rates allow your customers to select the shipping service that they want – this way, they control the price they pay and the carrier that the goods come from.
Flat rate shipping
Charging a flat rate for balloon delivery in Sydney works best when your products are of a similar weight and size. You want to make sure that you’re not undercharging or overcharging. It’s more difficult when your goods are of a range of sizes and weights.
Determine shipping costs
Shipping couriers set their shipping rates based on a number of factors, such as package size and weight, country of origin and country of destination. Each courier provides different options and prices; it’s important to shop around to get the best deal. Make sure you assess your profit margins and map out the costs so that you don’t lose money on your balloon delivery in Sydney – the little expenses can add up fast!
Packaging and presentation
Customer expectations have increased with the expansion of ecommerce worldwide. Packaging is no longer just a means of receiving a product, but a marketing tool in itself. The presentation of your balloon delivery in Sydney package allows you to present your product in the best light and create a real experience for your customers. The ‘unboxing’ trend evident on social media, in which people receive thousands of views for a video of themselves opening a package, highlights the importance of the experience for word-of-mouth marketing.
It’s important to try to go above and beyond to exceed your customers’ expectations. Using attractive paper, stickers and a thank you note can make it more likely that your customer will share their purchase on social media.
Before you can make your balloon delivery in Sydney package look fancy, you’ll have to decide what packaging you’re going to use. Options include boxes or envelopes (with or without padding). You may want to fill your boxes with cushioning materials like bubble wrap in order to keep your products safe during transit.
Insurance and tracking
Depending on the value of your product, providing balloon delivery in Sydney tracking and insurance can give you and your customer extra security. It can also be quite inexpensive to purchase, making it worth considering.