Whether it’s wildfires in Australia, heat waves in Europe, or hurricanes all over, the impacts of climate change are here. They’re happening right now. So it’s awesome that companies are aiming for things like zero environmental impact by 2030 or 60% carbon reductions by 2020 – I would NOT want those companies to throw their hands up and stop working towards those goals.
But the brutal truth is that those efforts won’t stop climate change or turn it around. It’s already happening. I think it’s time for companies to start acknowledging that in their communications about the environment – and to communicate what they’re doing to help people deal with the climate effects that are already ever-present.