Bringing Voice Search Into The Digital Marketing Mix

Bringing Voice Search Into The Digital Marketing Mix

Bringing Voice Search Into The Digital Marketing Mix

Voice search has become increasingly popular over the past few years with more and more people using this innovative tool to look for products and services over the Internet. Most mobile devices manufactured have voice search features, while voice assistances like Amazon Alexa or Google Home are becoming common sights in many households. Voice search is also having a big impact among the SEO companies in Melbourne.

Internet users like the idea of convenience and time saving, which is why many online searches are now conducted using voice-enabled commands. Since voice search has become part of the way people search for things on the Internet, it’s prudent for companies to find new ways to incorporate this concept into the digital marketing and SEO mix.

Understanding The Concept Of Voice Search

Voice search is essentially a person speaking into a device to initiate a search for a particular product or service. Voice searches tend to have some differences from traditional text bar searches:

  • While text searches are often short and precise, voice searches tend to be longer because they are more conversational in nature.
  • Voice searches are becoming more popular because people are less likely to make mistakes like they might when typing.
  • Voice searches make it significantly easier for people to multi-task, which isn’t quite as easy with text searches.
  • Voice search improves user convenience and experience – most people will start to use it in some form or the other.
  • Voice searches require website content that is close to the way humans speak to be successful.

A voice search is a hands-off exercise, which means that almost everyone in a household can do it – including older family members who may ordinarily stay away from computers. Because the concept caters to practically everyone, businesses need to make sure they create a link between their products and voice searches.

Voice Search And Its Effect On Keyword Optimisation For Websites

If you undertake digital marketing strategies for your business, then you may want to consider the effect that voice searches have on keyword optimisation.

  • Text SEO is more focused on using the right keywords and optimised topics, which changes when using voice search.
  • Since voice search is more natural and conversational, the search tends to be longer with unconventional keywords.
  • A person uses conversational questions instead of typing in short keywords. For example, you may text search for food delivery typing “Korean delivery nearby.” With voice search, you may say “Okay Google, which is the best Korean take-out joint near me?”
  • Since conversational language is the basis for voice search, your website needs to be optimised for keywords in a similar way.

Voice search is on the rise, which is why results obtained through it will inevitably affect your business. It is important to optimise keywords on your website for voice search, so you don’t end up losing out on potential customers.

Optimising An Entire Website For Voice Search

While most websites are optimised for text keywords and other digital strategies, voice search is a whole new concept. Since voice search is different to text search, your website will need to be optimised in a few ways.

  • Ensure your website is mobile friendly because most people use the voice search feature on their devices.
  • Create an FAQ page with questions and answers pertaining to your products and services – that will solve user queries easily.
  • Use natural language instead of short and precise keywords to create a conversational tone with users.
  • Focus on long-tail keywords as the searches will be longer than usual when using voice. But make sure you use tools that equate to voice searches and not text searches for long-tail keywords.
  • Make sure you complete Google business profiles with a description, contact number, address and operational hours of your business.
  • Ensure you have relevant local content as many voice searches tend to look for local offerings.
  • Write blog costs that answer specific questions your customers may have in relation to your business products and services.

You will need to put yourself in the user’s shoes to identify different questions and phrases that people will use when searching for things related to your business. Digital marketers must understand how powerful voice search can be and should start optimising content to stay relevant for users.

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